Rachel Kobetz – Medium

Rachel Kobetz

Published in

Leading at the Edge

Stop waiting for the playbook. The manual doesn’t exist — you have to write it.

Nov 2

Leading at the Edge

Nov 2

Published in

Competing on Experience Infrastructure

Features can be copied. Speed can be matched. Scale is fragile. The new basis of competition is the design infrastructure that turns…

Sep 28

Competing on Experience Infrastructure

Sep 28

Published in

When Design Becomes Infrastructure

GenAI is forcing a change in how companies compete. Design has moved from shaping artifacts to shaping strategy itself, becoming the…

Sep 28

When Design Becomes Infrastructure

Sep 28

Published in

Design Is Moving to the Front of the Stack

As generative AI blurs the line between design and engineering, the teams that adapt fastest will define the future of product.

Jul 25

Design Is Moving to the Front of the Stack

Jul 25

Published in

The new mandate: design leadership in an AI-native world

Too many design leaders are still waiting.

Jun 2

Connected threads and pill shaped connection points, representing data and decision paths

Jun 2

Published in

Are You Actually Making Progress? How I Rewired My Weekly Reflection to Drive Real Impact

One of the hardest things about leadership isn‘t the work itself — it‘s knowing if your work is actually moving the needle.

Feb 1

Are You Actually Making Progress? How I Rewired My Weekly Reflection to Drive Real Impact

Feb 1

Published in

Strategic Design Leadership: Essential Questions for Design Executives

What keeps design executives up at night? It’s rarely the design challenges themselves. More often, it’s the broader questions that come…

Jan 5

Strategic Design Leadership: Essential Questions for Design Executives

Jan 5

Published in

Fueling Innovation: How Design Leaders Drive Product Transformation

Innovation isn’t just about big ideas — it’s about creating the systems, culture, and alignment that bring those ideas to life.

Nov 16, 2024

Fueling Innovation: How Design Leaders Drive Product Transformation

Nov 16, 2024

Published in

Leading Beyond Authority: The Power of Influence in Design Leadership

What turns a design leader into a true catalyst for change? It’s not just about title or authority — it’s about leading beyond hierarchy…

Nov 12, 2024

Leading Beyond Authority: The Power of Influence in Design Leadership

Nov 12, 2024

Published in

Moving Beyond Execution — The Evolution to Strategic Design Leadership

Ever wondered what separates tactical design leaders from strategic visionaries? It’s more than just experience — it’s about influencing…

Nov 9, 2024

Moving Beyond Execution — The Evolution to Strategic Design Leadership

Nov 9, 2024

Rachel Kobetz

Rachel Kobetz

I love shaping product cultures that connect people and make technology more human. Chief Design Officer at PayPal. Prev. Expedia Group, BofA, Amazon, + Samsung

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