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With summer in high gear, the myriad of post-pandemic reports are touting rapid change and prep for a new normal. Companies have been talking about the transformation they’ve undergone during the pandemic, including Satya Nadella stating in an earnings call, “We’ve seen two years’ worth of digital transformation in two months.”

Companies have moved quickly during this time, leveling up to meet the new digital demands of customers, addressing technology debt, outdated infrastructure, and software tooling — all with the goal to come out the other side leaner and more agile in this new environment.

COVID-19: Implications for business
Amazon Pushing Deeper into Banking in the Post-Pandemic World
Open Banking Gets a Big Jump Start from COVID
Accenture’s CEO: 5 rules for rethinking digital transformation during COVID-19

Originally posted on kobewan.com, July 31, 2020.

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Photo by Ezequiel Da Silva from Pexels

As we evolve to an environment where design is a verb, organizations move into a level of maturity that peels away from Design is form-giving and a service, to Design is strategy. It’s no longer simply designing the app or the website, making the thing — it’s crafting the end-to-end customer journey and experience.

To our clients, all of our touchpoints are one experience — one brand.

This is an important POV to remember as we partner across the enterprise to raise the bar, focusing on experiences that truly resonate with our clients, and foster a customer-centric culture at its core.

Design is a business tool that makes strategy visible.

Originally posted on kobewan.com, February 28, 2020.

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Rachel Kobe

Rachel Kobe

I love shaping product cultures that connect people and make technology more human. SVP + Global Head of Design at Expedia Group. Prev. BofA, Amazon, + Samsung